The incident occurred during a live broadcast about 6:45am (local time) for station WDBJ7 in Bedford County, when shots could be heard, sending the reporter and her source screaming and ducking for cover.
Footage reportedly broadcast live showed the camera being dropped and the station returning to a shocked news anchor.
The station, an affiliate of US broadcaster CBS, said the reporter Alison Parker, 24, and the cameraman, Adam Ward, 27, died in the incident.
Parker and Ward were filming a feature segment for the morning news program at Bridgewater Plaza, a shopping and recreation plaza.
Watch the video of the shooting
here
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