TMZ
reports that the Hall of Famer targeted Dominick’s after it used
Michael Jordan’s iconic basketball jersey number for a steak
advertisement back in 2009 without permission.
The advertisement, which also featured a logo that is very
similar to Michael’s trademark Jumpman logo, was featured in an issue of
Sports Illustrated along with a $2.00 off coupon.
The attorney representing Dominick’s, a now-defunct grocery store chain owned by Safeway, claimed that his client should not have had to pay more than $126,000.
Jordan made it clear in court just how he felt about his image and brand overall, according to the Wall Street Journal.
Instead of adding the money that he won from the judgment to his bank account, Michael Jordan confirmed that he has other plans for the funds.
The attorney representing Dominick’s, a now-defunct grocery store chain owned by Safeway, claimed that his client should not have had to pay more than $126,000.
Jordan made it clear in court just how he felt about his image and brand overall, according to the Wall Street Journal.
“It is something I value very preciously… I didn’t do deals for anything less than $10 million.”TMZ reports that the fact that Michael Jordan would not do a media deal for less than $10 million played a major role in the $8.9 million judgment being awarded by a Chicago jury.
Instead of adding the money that he won from the judgment to his bank account, Michael Jordan confirmed that he has other plans for the funds.
“The case was not about the money, as I plan to donate the proceeds to charity. It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity.”Source: Inquisitr
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